Thank you for using Mirror Mirror AI!
These Terms of Use apply to your use of our services for individuals, along with any associated software applications and websites (all together, "Services"). These Terms form an agreement between you and Mirror Mirror AI Inc., a Delaware company, and they include our Service Terms (below) and important provisions for resolving disputes through arbitration. By using our Services, you agree to these Terms. If you reside in the European Economic Area, Switzerland, or the UK, your use of the Services is governed by the terms outlines here.
Our Privacy Policy explains how we collect and use personal information. Although it does not form part of these Terms, it is an important document that you should read.
Mirror Mirror AI is an end-to-end AI platform that revolutionises fashion and editorial creatives by integrating product cataloging, ethical digital model sourcing, and generative imagery, enabling brands to streamline workflows, reduce costs, and innovate storytelling. For more information about Mirror Mirror AI, please visit https://mirrormirrorai.com.
Minimum age. You must be at least 13 years old or the minimum age required in your country to consent to use the Services. If you are under 18 you must have your parent or legal guardian's permission to use the Services.
Registration. You must provide accurate and complete information to register for an account to use our Services. You may not share your account credentials or make your account available to anyone else and are responsible for all activities that occur under your account. If you create an account or use the Services on behalf of another person or entity, you must have the authority to accept these Terms on their behalf.
What you can do. Subject to your compliance with these Terms, you may access and use our Services. In using our Services, you must comply with all applicable laws as well as our Sharing & Publication Policy (below) and any other documentation, guidelines, or policies we make available to you.
What you cannot do. You may not use our Services for any illegal, harmful, or abusive activity. For example, you may not:
To protect the relationships facilitated by our platform and prevent users from bypassing the Services, you agree not to circumvent, avoid, or bypass the Services to directly contact, solicit, hire, license, or engage in any business transactions with any user — including brands, agencies, models, or other entities — that you were introduced to, connected with, or otherwise learned about through the Services. This obligation excludes any users with whom you had a documented pre-existing relationship prior to your use of the Services.
This obligation applies reciprocally to all users and remains in effect during your use of the Services and for a period of two (2) years following the termination or expiry of your access.
Prohibited conduct includes but is not limited to:
You may engage in such activities only with our prior written consent. Breach of this obligation is subject to the remedies set out in the Termination and Suspension section of these Terms.
Software. Our Services may allow you to download software, such as mobile applications, which may update automatically to ensure you're using the latest version. Our software may include open source software that is governed by its own licenses that we've made available to you.
Corporate domains. If you create an account using an email address owned by an organization (for example, your employer), that account may be added to the organization's business account with us, in which case we will provide notice to you so that you can help facilitate the transfer of your account (unless your organization has already provided notice to you that it may monitor and control your account). Once your account is transferred, the organization's administrator will be able to control your account, including being able to access Content (defined below) and restrict or remove your access to the account.
Our services may include third party software, products, or services, ("Third Party Services").
Our Services may include optional features that integrate with third-party e-commerce and storefront platforms, including but not limited to accessing your store data via third-party APIs, syncing content such as product catalogues, generated images, or digital assets, or enabling publication of Outputs to your storefront ("Storefront Integration").
Your use of any Storefront Integration is subject to the following additional terms:
Where you generate Outputs incorporating the digital likeness of a model sourced through our agency partners, each such use is governed by an Image License Agreement issued by the relevant agency. The Image License Agreement sets out the approved images, permitted usage parameters, duration, territory, exclusivity, and associated fees for that specific booking. Mirror Mirror AI acts as a marketplace and payment processor for licence fees on behalf of the agency and is not itself the licensor of any model likeness. By submitting a booking request and proceeding through the image generation and agency approval process, you agree to be bound by the terms of the Image License Agreement applicable to that booking.
Your content. You may provide input to the Services ("Input"), and receive output from the Services based on the Input ("Output"). Input and Output are collectively "Content." You are responsible for Content, including ensuring that it does not violate any applicable law or these Terms. You represent and warrant that you have all rights, licenses, and permissions needed to provide Input to our Services.
Ownership of content. "You own the Output, subject to the following: (i) where the Output incorporates a licensed model likeness, your rights are limited to the Approved Usage parameters set out in the applicable Image License Agreement, and ownership of the likeness remains with the relevant agency; (ii) Mirror Mirror AI retains no ownership interest in Output but reserves the right to use Content as set out in the 'Our use of content' section. For the avoidance of doubt, ownership of Output does not constitute a right to use that Output beyond the scope of the applicable Image License Agreement."
Similarity of content. Due to the nature of our Services and artificial intelligence generally, output may not be unique and other users may receive similar output from our Services. Our assignment above does not extend to other users' output or any Third Party Output.
Our use of content. We may use Content to provide, maintain, develop, and improve our Services, comply with applicable law, enforce our terms and policies, and keep our Services safe.
Opt out. If you do not want us to use your content to train our models. Please note that in some cases this may limit the ability of our Services to better address your specific use case. You can opt out by closing your account by emailing [email protected].
Accuracy. Artificial intelligence and machine learning are rapidly evolving fields of study. We are constantly working to improve our Services to make them more accurate, reliable, safe, and beneficial. Given the probabilistic nature of machine learning, use of our Services may, in some situations, result in Output that does not accurately reflect real people, places, or facts.
When you use our Services you understand and agree:
We and our affiliates own all rights, title, and interest in and to the Services, including the Platform, its underlying technology, and any related intellectual property. Notwithstanding the foregoing, this does not affect your ownership rights in Outputs as set forth in the Ownership of Content section, subject to any applicable third-party rights and licenses, such as those governing model likenesses under the Image License Agreement. You may only use our name, logo, trademarks, or other branding elements in accordance with our brand guidelines, and you shall not claim any ownership or rights in the Services beyond your licensed use.
Billing. If you purchase any Services, you will provide complete and accurate billing information, including a valid payment method. For paid subscriptions, we will automatically charge your payment method on each agreed-upon periodic renewal until you cancel. You're responsible for all applicable taxes, and we'll charge tax when required. If your payment cannot be completed, we may downgrade your account or suspend your access to our Services until payment is received.
Cancellation. You can cancel your paid or unpaid subscription at any time. Payments are non-refundable, except where required by law. These Terms do not override any mandatory local laws regarding your cancellation rights.
Changes. We may change our prices from time to time. If we increase our subscription prices, we will give you at least 30 days' notice and any price increase will take effect on your next renewal so that you can cancel if you do not agree to the price increase.
Termination. You are free to stop using our Services at any time. We reserve the right to suspend or terminate your access to our Services or delete your account if we determine:
We may also terminate your account if it has been inactive for over a year and you do not have a paid account. If we do, we will provide you with advance notice.
Remedies for Breach.
All remedies set out in this section are cumulative and in addition to, and not in lieu of, any other remedies available under these Terms or any applicable Image License Agreement, including termination, indemnification, and injunctive relief. The parties acknowledge that actual damages arising from unauthorised use of licensed model likenesses would be difficult to quantify and that the amounts specified below represent a genuine pre-estimate of loss and not a penalty.
Scenario A — Breach of an Existing Image License Agreement.
Where you hold a valid Image License Agreement but use the Approved Images outside the Approved Usage parameters, the following remedies apply:
(a) Agency compensation. You shall pay to the relevant agency, as liquidated damages, an amount equal to the original licence fee multiplied by the sum of the applicable breach multipliers:
If multiple categories are breached, the multipliers are added together (e.g., a Usage and Territory breach results in a 20x multiplier). Payment is due within thirty (30) days of written breach notification from the agency or any authorised representative.
(b) Platform breach fee. In addition to agency compensation, you shall pay Mirror Mirror AI a flat fee of $1,000 USD per image, reflecting your violation of these Terms. Payment is due within thirty (30) days of written breach notification from Mirror Mirror AI or any authorised representative.
Scenario B — Use of Images Without a Valid Image License Agreement.
Where you acquire, reproduce, or use images generated via the Services that incorporate licensed model likenesses without ever having obtained a valid Image License Agreement, including but not limited to by removing, obscuring, or circumventing watermarks or any other access control or protection measure applied by the Services; taking screenshots or screen recordings; saving, downloading, or exporting images via any technical method including browser tools, developer tools, or third-party software; copying image URLs or accessing image files directly via the platform's underlying infrastructure; or any other method of capturing or reproducing platform-generated images without authorisation, you shall pay Mirror Mirror AI a flat fee of $5,000 USD per image. Payment is due within thirty (30) days of written breach notification from Mirror Mirror AI or any authorised representative.
Appeals. If you believe we have suspended or terminated your account in error, you can file an appeal with us by contacting [email protected].
We may decide to discontinue our Services, but if we do, we will give you advance notice and a refund for any prepaid, unused Services.
OUR SERVICES ARE PROVIDED "AS IS." EXCEPT TO THE EXTENT PROHIBITED BY LAW, WE AND OUR AFFILIATES AND LICENSORS MAKE NO WARRANTIES (EXPRESS, IMPLIED, STATUTORY OR OTHERWISE) WITH RESPECT TO THE SERVICES, AND DISCLAIM ALL WARRANTIES INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SATISFACTORY QUALITY, NON-INFRINGEMENT, AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING OUT OF ANY COURSE OF DEALING OR TRADE USAGE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ACCURATE OR ERROR FREE, OR THAT ANY CONTENT WILL BE SECURE OR NOT LOST OR ALTERED. YOU ACCEPT AND AGREE THAT ANY USE OF OUTPUTS FROM OUR SERVICE IS AT YOUR SOLE RISK AND YOU WILL NOT RELY ON OUTPUT AS A SOLE SOURCE OF TRUTH OR FACTUAL INFORMATION, OR AS A SUBSTITUTE FOR PROFESSIONAL ADVICE.
NEITHER WE NOR ANY OF OUR AFFILIATES OR LICENSORS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, OR DATA OR OTHER LOSSES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR AGGREGATE LIABILITY UNDER THESE TERMS WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID FOR THE SERVICE THAT GAVE RISE TO THE CLAIM DURING THE 12 MONTHS BEFORE THE LIABILITY AROSE OR ONE HUNDRED DOLLARS ($100). THE LIMITATIONS IN THIS SECTION APPLY ONLY TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.
Some countries and states do not allow the disclaimer of certain warranties or the limitation of certain damages, so some or all of the terms above may not apply to you, and you may have additional rights. In that case, these Terms only limit our responsibilities to the maximum extent permissible in your country of residence.
MIRROR MIRROR AI'S AFFILIATES, SUPPLIERS, LICENSORS, AND DISTRIBUTORS ARE INTENDED THIRD PARTY BENEFICIARIES OF THIS SECTION.
If you are a business or organization, to the extent permitted by law, you will indemnify and hold harmless us, our affiliates, and our personnel, from and against any costs, losses, liabilities, and expenses (including attorneys' fees) from third party claims arising out of or relating to your use of the Services and Content or any violation of these Terms.
YOU AND MIRROR MIRROR AI AGREE TO THE FOLLOWING MANDATORY ARBITRATION AND CLASS ACTION WAIVER PROVISIONS:
MANDATORY ARBITRATION. You and Mirror Mirror AI agree to resolve any claims arising out of or relating to these Terms or our Services, regardless of when the claim arose, even if it was before these Terms existed (a "Dispute"), through final and binding arbitration. You may opt out of arbitration within 30 days of account creation or of any updates to these arbitration terms within 30 days after the update has taken effect by emailing [email protected]. If you opt out of an update, the last set of agreed upon arbitration terms will apply.
Informal dispute resolution. We would like to understand and try to address your concerns prior to formal legal action. Before either of us files a claim against the other, we both agree to try to resolve the Dispute informally. You agree to do so by sending us notice by emailing [email protected]. We will do so by sending you notice to the email address associated with your account. If we are unable to resolve a Dispute within 60 days, either of us has the right to initiate arbitration. We also both agree to attend an individual settlement conference if either party requests one during this time. Any statute of limitations will be tolled during this informal resolution process.
Arbitration forum. If we are unable to resolve the Dispute, either of us may commence arbitration with National Arbitration and Mediation ("NAM") under its Comprehensive Dispute Resolution Rules and Procedures and/or Supplemental Rules for Mass Arbitration Filings, as applicable. Mirror Mirror AI will not seek attorneys' fees and costs in arbitration unless the arbitrator determines that your claim is frivolous. The activities described in these Terms involve interstate commerce and the Federal Arbitration Act will govern the interpretation and enforcement of these arbitration terms and any arbitration.
Arbitration procedures. The arbitration will be conducted by videoconference if possible, but if the arbitrator determines a hearing should be conducted in person, the location will be mutually agreed upon, in the county where you reside, or as determined by the arbitrator, unless the batch arbitration process applies. The arbitration will be conducted by a sole arbitrator. The arbitrator will be either a retired judge or an attorney licensed to practice law in the state of California. The arbitrator will have exclusive authority to resolve any Dispute, except the state or federal courts of San Francisco, California have the authority to determine any Dispute about enforceability, validity of the class action waiver, or requests for public injunctive relief, as set out below. Any settlement offer amounts will not be disclosed to the arbitrator by either party until after the arbitrator determines the final award, if any. The arbitrator has the authority to grant motions dispositive of all or part of any Dispute.
Exceptions. This section does not require informal dispute resolution or arbitration of the following claims: (i) individual claims brought in small claims court; and (ii) injunctive or other equitable relief to stop unauthorized use or abuse of the Services or intellectual property infringement or misappropriation.
CLASS AND JURY TRIAL WAIVERS. You and Mirror Mirror AI agree that Disputes must be brought on an individual basis only, and may not be brought as a plaintiff or class member in any purported class, consolidated, or representative proceeding. Class arbitrations, class actions, and representative actions are prohibited. Only individual relief is available. The parties agree to sever and litigate in court any request for public injunctive relief after completing arbitration for the underlying claim and all other claims. This does not prevent either party from participating in a class-wide settlement. You and Mirror Mirror AI knowingly and irrevocably waive any right to trial by jury in any action, proceeding, or counterclaim.
Batch arbitration. If 25 or more claimants represented by the same or similar counsel file demands for arbitration raising substantially similar Disputes within 90 days of each other, then you and Mirror Mirror AI agree that NAM will administer them in batches of up to 50 claimants each ("Batch"), unless there are less than 50 claimants in total or after batching, which will comprise a single Batch. NAM will administer each Batch as a single consolidated arbitration with one arbitrator, one set of arbitration fees, and one hearing held by videoconference or in a location decided by the arbitrator for each Batch. If any part of this section is found to be invalid or unenforceable as to a particular claimant or Batch, it will be severed and arbitrated in individual proceedings.
Severability. If any part of these arbitration terms is found to be illegal or unenforceable, the remainder will remain in effect, except that if a finding of partial illegality or unenforceability would allow class arbitration, class action, or representative action, this entire dispute resolution section will be unenforceable in its entirety.
If you believe that your intellectual property rights have been infringed, please send notice to the address below or email [email protected]. We may delete or disable content that we believe violates these Terms or is alleged to be infringing and will terminate accounts of repeat infringers where appropriate.
Mirror Mirror AI, Inc.
Building 103, 103 Montgomery St,
San Francisco, CA 94129
Attn: Mirror Mirror AI, House of Web3
Written claims concerning copyright infringement must include the following information:
Assignment. You may not assign or transfer any rights or obligations under these Terms and any attempt to do so will be void. We may assign our rights or obligations under these Terms to any affiliate, subsidiary, or successor in interest of any business associated with our Services.
Changes to these Terms or our Services. We are continuously working to develop and improve our Services. We may update these Terms or our Services accordingly from time to time. For example, we may make changes to these Terms or the Services due to:
We will give you at least 30 days advance notice of changes to these Terms that materially adversely impact you either via email or an in-product notification. All other changes will be effective as soon as we post them to our website. If you do not agree to the changes, you must stop using our Services.
Delay in enforcing these Terms. Our failure to enforce a provision is not a waiver of our right to do so later. Except as provided in the dispute resolution section above, if any portion of these Terms is determined to be invalid or unenforceable, that portion will be enforced to the maximum extent permissible and it will not affect the enforceability of any other terms.
Trade controls. You must comply with all applicable trade laws, including sanctions and export control laws. Our Services may not be used in or for the benefit of, or exported or re-exported to (a) any U.S. embargoed country or territory or (b) any individual or entity with whom dealings are prohibited or restricted under applicable trade laws. Our Services may not be used for any end use prohibited by applicable trade laws, and your Input may not include material or information that requires a government license for release or export.
Entire agreement. These Terms contain the entire agreement between you and Mirror Mirror AI regarding the Services and, other than any Service-specific terms, supersedes any prior or contemporaneous agreements between you and Mirror Mirror AI.
Governing law. California law will govern these Terms except for its conflicts of laws principles. Except as provided in the dispute resolution section above, all claims arising out of or relating to these Terms will be brought exclusively in the federal or state courts of San Francisco, California.
These Service Terms govern your use of the Services. Capitalized terms not defined here will have the meanings in the Terms of Use above or other agreement you have with us governing your use of the Services ("Agreement"). If there is a conflict between the Service Terms and your Agreement, the Service Terms will control. For purposes of these Terms, "Content" includes "Customer Content."
This section governs your use of services or features that Mirror Mirror AI offers on an alpha, preview, early access, or beta basis ("Beta Services"). Beta Services are offered "as-is" to allow testing and evaluation and are excluded from any indemnification obligations Mirror Mirror AI may have to you.
Mirror Mirror AI makes no representations or warranties for Beta Services, including any warranty that Beta Services will be generally available, uninterrupted or error-free, or that Content will be secure or not lost or damaged. Except to the extent prohibited by law, Mirror Mirror AI expressly disclaims all warranties for Beta Services, including any implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement, or quiet enjoyment, and any warranties arising out of any course of dealing or usage of trade.
To mitigate the possible risks of AI-generated content, we have set the following policy on permitted sharing.
Posting your own prompts, style wishes, or completions to social media is generally permissible, as is livestreaming your usage or demonstrating our products to groups of people. Please adhere to the following:
Licensed Model Outputs
If your Output incorporates a licensed model likeness, you may only share, publish, or distribute it within the Approved Usage parameters set out in your Image License Agreement. Sharing outside these parameters — including unauthorised territories, formats, or channels — constitutes a breach of the Image License Agreement and these Terms, and will result in the penalties set out in the Termination and Suspension section.
If you would like to ensure the Mirror Mirror AI team is aware of a particular completion, you may email us at [email protected].
Mirror Mirror gives brands and agencies broader access to real, licensed models, so you can spend less time on logistics and more on creativity and innovation.
( GET STARTED )Mirror Mirror gives brands and agencies broader access to real, licensed models, so you can spend less time on logistics and more on creativity and innovation.